Logo
  • Home
  • ·Media
  • ·Sporty & Rich x Hotel du Cap-Eden-Roc Spring 2023
BrandSporty & Rich X Hotel du Cap-Eden-Roc
ProjectSpring 2023 Ad Campaign
Profile view of a woman wearing a black embroidered cap and polo shirt with a delicate beaded necklace outdoors.

Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 Ad Campaign 2023

Associated creatives

Emily Oberg
Emily ObergSporty & Rich Creative Director

Tags

woman wearing baseball capwoman wearing capblack baseball capembroidered capbaseball capblack polo shirtembroidered polo shirtpolo shirtbeaded necklacesilver necklace

Description

A black-and-white portrait captures a woman in profile wearing leisurewear for the Sporty & Rich x Hotel du Cap-Eden-Roc Spring 2023 advertising campaign, directed by Emily Oberg. She wears a dark baseball cap embroidered with the collaborative branding and a matching dark polo shirt featuring a lifebuoy graphic insignia, accented by a delicate beaded necklace. Soft natural lighting defines her facial contours against a shallow-depth-of-field outdoor park setting. The composition uses classic monochrome grading with subtle film-style contrast and grain.

Style

Vertical, Commercial, Monochrome, Retro

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (80%)

Context

Advertising Campaign