Spring 2023 Ad Campaign 2023

Description

This image for the Spring 2023 ad campaign by Sporty & Rich X Hotel du Cap-Eden-Roc features a woman jogging outdoors along a paved coastal path. She is wearing a white scoop-neck crop top and light blue drawstring athletic shorts, accessorized with wired earphones and a necklace. In the background, a large yacht floats on calm coastal waters under an overcast sky, complemented by manicured hedges and a balustrade wall. The natural lighting and muted color palette enhance the relaxed, athletic leisure aesthetic of the brand collaboration.

Style

Editorial, Lifestyle, Vertical, Desaturated

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign