Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A full-length promotional portrait from the Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 ad campaign, creative directed by Emily Oberg. A model stands centrally on a red clay tennis court, resting a white tennis racket against the ground with one hand placed on her hip. She is dressed in a white graphic crewneck t-shirt featuring the collaboration emblem, a white pleated tennis mini skirt, white striped crew socks, and low-profile athletic sneakers. In the background, lush Mediterranean trees, greenery, and the upper facade of the hotel complex appear in soft, diffuse daylight.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (70%)
Context
Advertising Campaign