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Brands
Sporty & Rich Hotel du Cap-Eden-Roc
ProjectSpring 2023 Ad Campaign
Woman posing on a red clay tennis court holding a white tennis racket, wearing a white t-shirt and white pleated skirt.

Sporty & Rich, Hotel du Cap-Eden-Roc Spring 2023 Ad Campaign 2023

Associated creatives

Emily Oberg
Emily ObergSporty & Rich Creative Director

Tags

woman with tennis racketwoman holding tennis rackettennis playerwhite pleated skirtpleated tennis skirtpleated skirtwhite graphic t shirtgraphic t shirtwhite t shirttennis racketwhite tennis racket

Description

A full-length promotional portrait from the Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 ad campaign, creative directed by Emily Oberg. A model stands centrally on a red clay tennis court, resting a white tennis racket against the ground with one hand placed on her hip. She is dressed in a white graphic crewneck t-shirt featuring the collaboration emblem, a white pleated tennis mini skirt, white striped crew socks, and low-profile athletic sneakers. In the background, lush Mediterranean trees, greenery, and the upper facade of the hotel complex appear in soft, diffuse daylight.