Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 Ad Campaign 2023

Description

Captured in black and white for the Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 ad campaign with creative direction by Emily Oberg, this close-up shot features a subject seated and holding an open newspaper directly in front of their upper face. The subject is styled in a relaxed, vertical-striped pajama set featuring button fastenings and piped lapel edges, accessorized with a square-dial metal link wristwatch on the left wrist. Soft, diffused natural light highlights the woven texture of the cotton loungewear and the printed newsprint, framed in a close vertical orientation.

Style

Vertical, Commercial, Monochrome

Techniques

Soft Light

Industries

Streetwear

Color

Context

Advertising Campaign