Soft Services: Brand Identity

Nov 2021

Soft Services establishes a modern visual identity for its skincare line, focusing on functional, minimalist packaging design. The work balances technical product information with a clean, graphic aesthetic, utilizing precise typography and a neutral color palette punctuated by vibrant accents. The project leans into commercial studio photography, incorporating macro shots and 3D render techniques to detail product textures and engineering. Graphic design for the project was led by Decade, with supplemental illustrations contributed by Ella Webb, Mariano Pascual, and Pete Gamlen. The visual presentation is supported by photography from Anemone Works, with packaging production handled by Doris Dev.

Horizontal, Commercial, Clean, Minimalist

E-commerce / Product