Soft Services

Nov 2021

Soft Services brand identity project presents a comprehensive visual language spanning skincare product packaging and graphic design. The work balances clean, minimalist aesthetics with functional, informative typography and bold color accents, utilizing a mix of studio photography, 3D render / CGI, and illustrative assets to define the brand's market presence. Developed by creative agency Decade, the identity incorporates tactile design elements such as embossed details and textured paper finishes. Illustrations by Ella Webb, Mariano Pascual, and Pete Gamlen provide character to the collateral, while photography by Anemone Works highlights the matte finishes and structural design of the packaging. Production and engineering efforts, led by Doris Dev, are integrated into the brand's sustainability and functional messaging.

Horizontal, Commercial, Clean, Minimalist

Skincare

E-commerce / Product