Argent: Brand Identity
Brand
Date
Nov 2020
Description
Argent’s brand identity project establishes a contemporary visual language for the professional apparel label. Focused on sharp tailoring and color-blocked design, the visual system blends editorial portraiture with a minimalist digital interface, emphasizing a clean and structured aesthetic across both physical storefronts and e-commerce platforms. Photography by Matthew Sprout works alongside graphic design by Decade to produce a cohesive look that highlights the brand’s workwear. The project utilizes natural light and a neutral palette to frame pieces like the color-blocked blazer, paired with clear typography and UI illustrations that prioritize professional, accessible shopping experiences.
Style
Horizontal, Clean, Commercial
Color
Pure White
Associated creatives
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