Argent
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
Argent’s brand identity project establishes a contemporary visual language for its line of tailored professional apparel. The work spans environmental photography, portraiture, and digital interface design, unified by clean lines, minimalist typography, and natural light to emphasize precise tailoring and vibrant color palettes. Photography by Matthew Sprout and graphic design by Decade define the brand’s editorial presence. The identity integrates studio portraiture, product-focused triptychs, and UI illustration, showcasing professional workwear across both physical storefronts and e-commerce platforms.
Style
Horizontal, Clean, Commercial
Color
Pure White
Associated creatives
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