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Beige product packaging box for Soft Services body lotion surrounded by water droplets with a repeated logo pattern background

Soft Services Brand Identity 2021

About

This brand identity showcase for Soft Services features product packaging alongside a branded pattern background. The vertical composition highlights a textured beige product box with embossed white lettering and water droplets glistening across the scene. Designed with contributions from Decade, Ella Webb, Mariano Pascual, Pete Gamlen, Anemone Works, and Doris Dev, the imagery presents a clean, minimalist commercial aesthetic. The neutral colour palette and typography emphasize modern product presentation and graphic design execution.

Brand

Soft Services

Project

Soft Services Brand Identity 2021

Keywords

product packaging boxproduct packagingpackaging boxbeige product boxbeige boxlotion box

Credits

Decade
Graphic Design
Ella Webb
Illustration
Mariano Pascual
Illustration
Pete Gamlen
Illustration
Anemone Works
Photography

Styles

VerticalCommercialCleanMinimalist

Industries

Cosmetics

Background

Solid Colour

Context

E-commerce / Product
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