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BrandSoft Services
ProjectBrand Identity
Split view of Soft Services Clearing Mist packaging behind water droplets and a white Smoothing Solution tube on grey seamless.

Soft Services Brand Identity 2021

Associated creatives

Decade
DecadeGraphic Design
Ella Webb
Ella WebbIllustration
Mariano Pascual
Mariano PascualIllustration
Pete Gamlen
Pete GamlenIllustration
Anemone Works
Anemone WorksPhotography
Doris Dev
Doris DevPackaging Production

Tags

skincare packagingproduct packagingskincare tubeskincare bottlewhite tubered bottletubebottle

Description

This project showcases the brand identity and product packaging for Soft Services, featuring clean studio photography of skincare formulations. The composition includes a bright red mist bottle viewed through a pane of glass covered in water droplets, paired with a minimalist white tube of Smoothing Solution standing upright on a seamless grey backdrop. Typography and ingredient details are clearly visible on the packaging surfaces, highlighting the minimalist and functional design approach. The lighting is crisp and even, casting soft directional shadows that accentuate the clean lines of the containers.

Style

Horizontal, Commercial, Clean

Industries

Skincare

Color

Pure White (50%)
Scarlet (50%)

Background

White Seamless

Context

E-commerce / Product