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BrandSoft Services
ProjectBrand Identity
Soft Services skincare tube product packaging next to brand identity collateral on orange

Soft Services Brand Identity 2021

Associated creatives

Decade
DecadeGraphic Design
Ella Webb
Ella WebbIllustration
Mariano Pascual
Mariano PascualIllustration
Pete Gamlen
Pete GamlenIllustration
Anemone Works
Anemone WorksPhotography
Doris Dev
Doris DevPackaging Production

Tags

skincare tube packagingskincare tubetube packagingclearing clay treatmentproduct packagingbrand identity collateralbrand identitygraphic collateral

Description

This brand identity project for Soft Services showcases skincare packaging alongside printed graphic collateral. A white squeeze tube of clearing clay treatment features bold orange typography and a distinctive logo against a neutral backdrop. Adjacent panels display complementary cream-colored packaging information and instructions set against a vibrant orange background. The design incorporates clean typography, clear information hierarchy, and a warm, modern aesthetic created for the brand.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Skincare

Color

Pure White (50%)
Burnt Orange (50%)

Background

White Seamless

Context

E-commerce / Product