Saint Sass
Brand Identity
Jun 2023
Saint Sass presents a comprehensive brand identity project encompassing fashion editorial photography, digital UI layouts, and physical collateral. The work leans into a minimalist aesthetic, utilizing stark contrast and clean structural alignment across both print and mobile-first platforms. Execution integrates bold, sans-serif typography with high-fashion imagery, ranging from studio-shot apparel campaigns to textured hosiery displays. The design system maintains visual cohesion through consistent hierarchies, employing a palette that balances monochrome bases with vibrant accent colors. The project includes contributions from Decade, Too Gallus, U.I.WD., Neue, and United Design Lab, each applying specialized graphic design techniques to refine the brand's commercial presence.
Horizontal, Commercial, Clean
