Saint Sass: Brand Identity

Brand

Saint Sass

Date

Jun 2023

Description

Saint Sass presents a comprehensive brand identity project for the fashion sector, characterized by a clean and minimalist aesthetic. The collection integrates editorial photography, product packaging, and structured digital UI layouts, unified by consistent typographic hierarchies and graphic design systems. Execution across these assets leans into a high-contrast visual language, utilizing stark typography against monochrome and vibrant green backgrounds. The work incorporates a collage-based approach for printed collateral and stationary, while mobile layouts prioritize functional navigation and e-commerce readability. Graphic design contributions for this identity project were provided by Decade, Too Gallus, U.I.WD., Neue, and United Design Lab.

Style

Horizontal, Commercial, Clean

Color

Pure White