Soft Services Brand Identity 2021

Description

Product packaging design for the Soft Services brand identity project, featuring a smoothing solution box and tube against a neutral grey background with clean typography and minimal aesthetics. The packaging includes a textured cream-coloured outer box with a glowing yellow focal point and a matching white tube with a yellow cap. Studio lighting casts soft, directional shadows across the composition, highlighting the matte textures and precise typographic details. The project credits include Decade for graphic design, illustrations by Ella Webb, Mariano Pascual, and Pete Gamlen, photography by Anemone Works, and packaging production by Doris Dev.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Skincare

Color

Background

Grey Seamless

Context

E-commerce / Product