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BrandSoft Services
ProjectBrand Identity
Product packaging and technical diagram for Soft Services locking pump with pale green box and instructional text.

Soft Services Brand Identity 2021

Associated creatives

Decade
DecadeGraphic Design
Ella Webb
Ella WebbIllustration
Mariano Pascual
Mariano PascualIllustration
Pete Gamlen
Pete GamlenIllustration
Anemone Works
Anemone WorksPhotography
Doris Dev
Doris DevPackaging Production

Tags

locking pumppump packaginggreen packaging boxlocking pump mechanismproduct packagingpackaging boxpump

Description

This brand identity project for Soft Services showcases custom packaging and technical design assets. The presentation features a pale green recyclable box alongside a physical locking pump mechanism, complemented by detailed cross-section diagrams and explanatory typography. Designed with a clean, minimalist aesthetic, the composition highlights sustainability messaging and product engineering details. The visual elements reflect a cohesive graphic design and packaging production approach for the brand.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Industries

Skincare

Color

Sage (60%)
Pure White (30%)
Camel (10%)

Background

White Seamless

Context

Advertising Campaign