Milu

Nov 2020

Milu’s brand identity project establishes a multifaceted visual language that moves from culinary presentation to urban signage. The work centers on a clean, minimalist aesthetic, utilizing a palette of soft blues and warm, earthy tones to ground the brand across various touchpoints. Collaborating creative teams including Saint-Urbain, aether3, Lizzie Frost, Love St. Studio, and Decade have developed a system that balances crisp serif typography with intricate floral and geometric decorative patterns. The visual system extends from commercial product photography to wheat-pasted posters and refined corporate stationery, frequently employing natural light and high-contrast textures to emphasize the brand's graphic hierarchy.

Horizontal, Commercial, Clean