Soft Services Brand Identity 2021

About

This brand identity piece for Soft Services features a stark split-screen composition divided vertically into a black left panel and a clean off-white right panel. The left section contains vertically oriented white sans-serif text reading "EVERYTHING CAN BE DIFFERENT TM". The right section features a stylized letter S shaped by a sequence of overlapping colorful circular dots in shades of blue, orange, black, pink, green, yellow, red, and dark green. The design work is credited to Decade, Ella Webb, Mariano Pascual, Pete Gamlen, Anemone Works, and Doris Dev.