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BrandSoft Services
ProjectBrand Identity
Split composition showing vertical text on a solid black panel next to a stylized letter S formed of colorful circular dots on white.

Soft Services Brand Identity 2021

Associated creatives

Decade
DecadeGraphic Design
Ella Webb
Ella WebbIllustration
Mariano Pascual
Mariano PascualIllustration
Pete Gamlen
Pete GamlenIllustration
Anemone Works
Anemone WorksPhotography
Doris Dev
Doris DevPackaging Production

Tags

brand identity graphicbrand identitygraphic designletter graphiccolorful dots

Description

This brand identity piece for Soft Services features a stark split-screen composition divided vertically into a black left panel and a clean off-white right panel. The left section contains vertically oriented white sans-serif text reading "EVERYTHING CAN BE DIFFERENT TM". The right section features a stylized letter S shaped by a sequence of overlapping colorful circular dots in shades of blue, orange, black, pink, green, yellow, red, and dark green. The design work is credited to Decade, Ella Webb, Mariano Pascual, Pete Gamlen, Anemone Works, and Doris Dev.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Vector

Context

Advertising Campaign