Self-Portrait: Fall-Winter 2025 Campaign
Brand
Date
Oct 2025
Description
The Fall-Winter 2025 campaign for Self-Portrait centers on model Apple Martin in a series of outdoor environments. Photographed by Ryan McGinley with styling by Mel Ottenberg, the campaign features a juxtaposition of soft, natural lighting in a meadow and direct flash illumination set against an orchard backdrop. The imagery incorporates graphic elements, with apple-themed stickers overlaid across the compositions. The aesthetic leans into a nostalgic and playful mood, utilizing a filmic color palette and textured apparel to define the season's collection.
Style
Vertical, Editorial, Warm
Techniques
Natural light
Industries
Background
Forest
Context
Advertising Campaign
Associated creatives
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