Self-Portrait
Fall-Winter 2025 Campaign
Brand
ProjectFall-Winter 2025 Campaign
Date
Oct 2025
Description
The Fall-Winter 2025 campaign for Self-Portrait captures model Apple Martin in a series of outdoor environments, ranging from grassy meadows to dense orchards. Photographed by Ryan McGinley with styling by Mel Ottenberg, the campaign leans into a visual narrative defined by both natural light and sharp flash techniques. The imagery incorporates graphic apple-themed sticker illustrations overlaid across the frames, adding a textured, playful layer to the commercial fashion visuals. With a palette that transitions from soft, filmic tones to high-contrast compositions, the project documents the latest designer fashion collection through a nostalgic, graphic lens.
Style
Vertical, Commercial
Industries
Designer Fashion
Context
Advertising Campaign
Associated creatives
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