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Model Apple Martin in a denim dress lying on an apple tree branch holding a red apple for Self-Portrait

Self-Portrait Fall-Winter 2025 Campaign 2025

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This image from the Self-Portrait Fall-Winter 2025 campaign features model Apple Martin reclining on a large, textured apple tree branch in an orchard setting. Captured by photographer Ryan McGinley with styling by Mel Ottenberg, the subject wears a fitted denim dress and holds a bright red apple in her hand. Several playful Self-Portrait brand logo stickers featuring apple motifs are affixed to the subject and the surrounding composition. Natural daylight illuminates the scene, highlighting the lush green foliage and scattered red apples hanging from the tree branches overhead.