Self-Portrait Fall-Winter 2025 Campaign 2025

Description

This fashion campaign image for Self-Portrait's Fall-Winter 2025 collection features model Apple Martin posed amongst the branches of an apple tree laden with fruit. Photographed by Ryan McGinley and styled by Mel Ottenberg, the blonde model wears a fitted denim minidress with a front zip and black Mary Jane flats. Graphic sticker-style campaign logo overlays featuring playful red apple illustrations and branding are scattered across the composition. The natural outdoor lighting highlights the textured bark of the tree and the lush green leaves surrounding the subject. The shot captures a dynamic, playful energy within a rustic orchard environment.