Brand
ProjectFall-Winter 2025 Campaign

Self-Portrait Fall-Winter 2025 Campaign 2025
Associated creatives
Tags
Description
Apple Martin stands centered in a dense woodland environment for the Self-Portrait Fall-Winter 2025 campaign, photographed by Ryan McGinley and styled by Mel Ottenberg. She wears a form-fitting white lace-accented dress and holds a large yellow python draped across her shoulders and around her hands. The forest floor features a fallen log and lush green ferns, while several colorful sticker graphics featuring Self-Portrait branding are overlaid on the composition. The lighting is natural and soft, diffused through the dense tree canopy, creating a candid yet editorial atmosphere.

