Ray-Ban: Ray-Ban
Brand
Date
Jan 2024
Description
This fashion eyewear campaign for Ray-Ban centers on a series of editorial portraits and documentary-style street photography. The imagery leans into an authentic, candid aesthetic, capturing subjects in urban settings ranging from city sidewalks to local convenience stores. Photographer Tim Ashton leads the visual execution, utilizing analogue film techniques and natural light to emphasize texture and sharp contrasts. The project features styling by Danielle Soblimbene and hair styling by Lei Tai, with a consistent, warm color palette applied across the various commercial portraits.
Style
Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
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