Ray-Ban
Ray-Ban
Brand
ProjectRay-Ban
Date
Jan 2024
Description
Ray-Ban leans into a documentary aesthetic for this eyewear fashion campaign, featuring a series of candid, location-based portraits. Captured by photographer Tim Ashton, the imagery draws on a natural light palette and analogue film textures to frame the brand's latest collection in everyday urban settings. The project features fashion styling by Danielle Soblimbene and hair styling by Lei Tai, with makeup artistry by Max Serrano. Spanning a variety of outdoor and interior environments, the campaign emphasizes a casual, editorial approach through sharp shadows and warm, desaturated color grading.
Style
Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Eyewear
Color
Jet Black
Pure White
Context
Advertising Campaign
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