Ray-Ban Ray-Ban 2024
Associated creatives
Tags
Description
This outdoor advertising campaign image for Ray-Ban, photographed by Tim Ashton, captures a group of four young adults walking casually along a sunny urban sidewalk. The composition features a young woman with blonde hair wearing white sunglasses on the left, alongside three individuals walking away from the camera past a storefront entrance. The natural lighting creates sharp shadows on the pavement, highlighting the casual streetwear and relaxed poses of the subjects. The gritty film texture and warm color grading enhance the documentary-style aesthetic of the shot.
Style
Documentary, Vertical, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Eyewear
Color
Pure White (40%)
Jet Black (30%)
Camel (30%)
Background
Street
Context
Advertising Campaign