
Rains Rains x Umbro 2025
About
This editorial campaign photograph for Rains x Umbro, captured by photographer William Arcand with hair styling by Jesper Hallin, presents a moody scene set inside a tiled shower stall. In the foreground, a dark-haired model wearing a dark blue top stands close to the camera, resting a hand against the gridded wall. In the background, a second shirtless model stands beneath a running showerhead with water spraying down over him, wearing dark trousers. The composition employs stark directional lighting that casts soft shadows across the damp tiles, highlighting the wet textures on the clothing and skin. The industrial tile background creates a sterile yet atmospheric environment that emphasizes the technical apparel.
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Background
Bathroom
Context
Advertising Campaign