Brand
ProjectRains Waterproof
Rains Rains Waterproof 2025
Associated creatives
Tags
Description
This portrait from the Rains Waterproof campaign features a model standing against a weathered concrete wall. The subject wears an oversized white jacket layered over matching attire, paired with tall dark trousers that extend to the ground. Long, thin braided hair frames the face, contributing to a striking silhouette. The lighting is diffused and even, emphasizing the cool gray and neutral tones of the urban environment and wardrobe. Philip Messmann captured the photograph, with styling by Alexandra Bickerdike.
Style
Editorial, Vertical, Desaturated
Industries
High Street Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Concrete Texture
Context
Advertising Campaign