P&T Knitwear

Jun 2023

The brand identity for P&T Knitwear is a comprehensive visual system that bridges independent publishing and retail architecture. Developed by design studio Pràctica, the project centers on a high-contrast palette of red, yellow, and black, applied across a diverse range of print collateral, digital templates, and physical signage. The design leans into a clean, minimalist graphic language that prioritizes modularity and bold typography to highlight author events, bookstore programming, and archival displays. Photography by Casey Steffens captures both the intimate details of book spines and the expansive, structured environment of the retail space, while motion graphics by Dani Avila integrate the identity into a dynamic digital interface. The visual system maintains a consistent aesthetic across editorial book covers, canvas merchandise, and the storefront's industrial masonry. By combining vector typography with a structured geometric layout, the project establishes a cohesive presence for the venue's podcasting, events, and literary offerings.

Clean, Horizontal, Commercial

Digital Media & Publishers

Advertising Campaign