P&T Knitwear Brand Identity 2023

Description

This interior photograph features a person wearing a bright red t-shirt and white trousers standing on tiptoe to reach a book on the top shelf of a large, fully stocked bookcase. The shot is captured from a straight-on vertical perspective inside the P&T Knitwear bookstore, framed by shelving units on either side. Yellow section signage reading MYSTERY & HORROR is visible at the top of the main shelving unit, along with a red upholstered cube stool on the concrete floor. The lighting is bright and even, highlighting the vibrant colors of the book spines and clothing against the neutral interior.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Retail Store

Context

Advertising Campaign