El Primo Sanchez
Brand Identity
Oct 2023
The brand identity for El Primo Sanchez manifests as a cohesive visual system across a wide range of hospitality collateral. The project leans into minimalist layouts and structured typography to define the restaurant's aesthetic, utilising clean, off-white paper stocks and bold graphic elements. Natural light captures the tactile quality of the print materials, which span accordion-fold brochures, wine lists, and menu cards. From industrial wooden textures to vibrant yellow interior accents, the design strategy balances readability with a distinct, artisanal personality. The work involves contributions from The Bar Brand People, Davy Denduyver, Caterina Appignani, DutchScot, Angel & Anchor, Studio Oker, Enrique Presa, 25AH, Korak Studio, Pràctica, Goods, and Heydays, all of whom focus on refined graphic design execution. This branding suite functions as an exercise in organized, modern restaurant identity.
Horizontal, Commercial, Clean
Restaurants
Advertising Campaign
Associated creatives
