P&T Knitwear Brand Identity 2023

Description

The image captures the storefront exterior of P&T Knitwear as part of their brand identity project. Large, bold typographic signage is applied directly to the glass window, displaying text advertising a cafe, books, podcast studio, and live events. The color scheme utilises striking red and yellow rectangular blocks that frame the white and black lettering. To the right, a red brick wall frames the large glass pane, while a concrete sidewalk runs along the base of the building. Inside the window display, various books and merchandise are visible on shelves.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Retail Storefront

Context

Advertising Campaign