P&T Knitwear Brand Identity 2023

Description

A close-up photograph features a hand gently pulling an orange book with prominent yellow text reading P&T Knitwear from a packed bookshelf. The surrounding shelves display an array of colorful spines, including black, blue, red, and yellow books, creating a rich vertical pattern. Natural lighting highlights the textured paper covers and the natural skin tones of the hand as it grips the spine. The shallow depth of field keeps the foreground book sharply in focus while softly blurring the background volumes. This brand identity piece for P&T Knitwear was designed by Pràctica with photography by Casey Steffens and motion by Dani Avila.

Style

Editorial, Vertical, Warm, Clean

Techniques

Macro, Natural light

Industries

Digital Media & Publishers

Color

Background

Library

Context

Advertising Campaign