P&T Knitwear Brand Identity 2023

Description

A comprehensive visual showcase of the brand identity created for P&T Knitwear by design studio Pràctica, featuring photography by Casey Steffens and motion work by Dani Avila. The layout displays a dynamic collage of social media templates, posters, and digital announcements set against a solid black background. Bold typography in high-contrast red, yellow, and black creates an energetic and modern editorial aesthetic. The compositions incorporate striking photographic portraits, book covers, and structured promotional messaging designed for independent bookstore events and announcements. Clean geometric arrangements and vibrant colour blocking define the visual language across all digital and print touchpoints.

Style

Artistic, Vertical, Graphic

Techniques

Typography, Vector

Industries

Digital Media & Publishers

Color

Background

Black Seamless

Context

Advertising Campaign