Gogo
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2023
Description
Gogo’s brand identity project brings together a series of multidisciplinary design systems that merge playful illustration with structured, minimalist graphic design. The project spans various applications, from outdoor advertising and editorial spreads to tactile packaging and motion design. Working in collaboration with Meat Studio, How&How, Studio Bang-Gu, DutchScot, Little Troop, Wedge, and Pràctica, the identity features kinetic motion graphics and bold typography. The visual language utilizes flat colour blocks, geometric icons, and clean layouts to maintain a consistent aesthetic across diverse physical and digital formats.
Style
Vertical, Clean, Commercial
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