Gogo: Brand Identity

Jul 2023

Gogo’s brand identity project serves as a expansive showcase of graphic design, motion graphics, and editorial systems. The work features contributions from a multi-disciplinary collective of design studios, including Meat Studio, How&How, Studio Bang-Gu, DutchScot, Little Troop, Wedge, and Pràctica. Across print and digital applications, the visual language relies on bold typography, minimalist illustrative assets, and a distinct, warm colour palette. The project encompasses diverse outputs, ranging from packaging design for artisanal food products to editorial layouts and outdoor advertising. Graphic systems throughout the collection utilize flat colour blocks, geometric icons, and structured typographic arrangements to maintain a cohesive brand feel. The execution incorporates varied techniques such as kinetic motion graphics, screen printing, and clean studio photography to highlight the tactile and visual qualities of the brand's identity.

Vertical, Clean, Commercial