Souper Duper

Jun 2023

Souper Duper’s brand identity project brings a cohesive, typography-led aesthetic to the food and beverage sector. The design system leverages bold, clean lettering and a playful colour palette across a variety of touchpoints, ranging from outdoor signage and fast-food packaging to beverage labelling. Executed with a focus on graphic impact, the project balances minimalist layout structures with textured, earthy elements and high-contrast photography. The visual language leans into both digital and physical applications, incorporating a mix of 3D rendering and analogue film techniques. Graphic design contributions include work from Brooklyn Design Services, Saint-Urbain, Pràctica, Michele Verze, Heydays, Seachange, and Goods.

Horizontal, Commercial, Clean

Advertising Campaign