Souper Duper: Brand Identity

Jun 2023

Souper Duper’s brand identity project establishes a playful and modern visual language for the food and beverage industry. The identity relies on bold typography and a structured, clean aesthetic that translates across various touchpoints, from exterior signage and packaging to printed collateral. The work leans into minimalist graphic design principles, utilizing striking color palettes and clear, geometry-driven compositions. Creative contributions to the branding package include work from Brooklyn Design Services, Saint-Urbain, Pràctica, Michele Verze, Heydays, Seachange, and Goods. The execution spans diverse techniques, incorporating clean studio-captured product photography alongside more textured, earthy visuals shot in natural light. The project maintains a consistent commercial focus, ensuring the brand’s visual presence remains cohesive across both digital and physical applications.

Horizontal, Commercial, Clean

Advertising Campaign