Model seated in a white armchair wearing a dark textured coat and holding a red cylindrical clutch

Man wearing a vibrant blue button-up shirt and dark trousers seated against a vertical wooden panel background.

Model wearing dark textured coat and red gloves holding a cylindrical leather clutch for Proenza Schouler

Model in a black floral dress with matching draped cape holding a red clutch against a textured wall

Model seated on a white sofa wearing a black and white patterned shirt against a window showing snow outdoors.

Model in black sweater with hands behind head against white background

Man wearing a dark double-breasted overcoat standing against a stone wall and wooden paneling in a fashion campaign image.

Man wearing a light grey blazer holding a black handbag inside a modern architectural interior

Model in pleated olive dress leaning against a wooden door frame in the Proenza Schouler Fall 2025 campaign.

Model in olive green coat leaning against wooden slats with dark interior background

Model in dark beret and black shearling-lined jacket leaning in a wooden interior doorway holding a white handbag.

Model seated cross-legged wearing a patterned argyle top, wide black trousers, and black leather gloves

Model seated wearing an olive blazer and black trousers against a textured wooden background for Proenza Schouler

Proenza Schouler Fall 2025 Ad Campaign 2025

About

The Proenza Schouler Fall 2025 ad campaign serves as a masterclass in modern luxury fashion, masterfully balancing technical precision with an inviting, tactile sensibility. Through the lens of photographer Tim El Kaïm, the collection is brought to life within minimalist, warm-toned architectural environments that prioritize texture and light. The campaign leans into editorial minimalism, utilizing the natural interplay of soft, directional light to highlight the intricate craftsmanship of the brand's latest silhouettes. Creative directors Jack McCollough and Lazaro Hernandez explore a grounded aesthetic, where heavy wool coats, structured leather accessories, and sharp tailoring take center stage against slatted wood and natural stone backdrops. Casting director Ashley Brokaw brings together a diverse ensemble, including Binx Walton, Henry Kitcher, Julia Nobis, and Mica Argañaraz, whose stoic, direct engagement with the camera enhances the collection's sophisticated, high-fashion narrative. Stylist Charlotte Collet emphasizes movement and layering, with key details like color-blocked gloves and sculptural footwear adding an elevated edge to the commercial portraits. The execution, supported by hair artist Ramona Eschbach and makeup artist Emi Kaneko, maintains a clean editorial feel throughout the series. By blending these diverse elements, the campaign creates a cohesive visual rhythm, successfully capturing the quintessence of the brand while celebrating the rich materials and deliberate design choices that define this latest seasonal evolution.