Proenza Schouler

Aug 2025

Proenza Schouler presents its Fall/Winter 2025 campaign, an editorial fashion series captured by photographer Tim El Kaïm. The collection showcases structured tailoring, layered knitwear, and leather accessories set against a mix of clean studio backgrounds and rustic, warm architectural interiors. The imagery focuses on texture and form, utilizing natural light to define the silhouettes of the garments. The campaign features creative input from designers Jack McCollough and Lazaro Hernandez, with fashion styling by Charlotte Collet. Casting for the series was managed by Ashley Brokaw, featuring models Henry Kitcher, Binx Walton, Julia Nobis, and Mica Argañaraz. Hair and makeup by Ramona Eschbach and Emi Kaneko emphasize a modern, clean aesthetic throughout the collection.

Editorial, Vertical, Clean

Designer Fashion

Advertising Campaign