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ProjectFall 2025 Ad Campaign
Model in pleated olive dress leaning against a wooden door frame in the Proenza Schouler Fall 2025 campaign.

Fall 2025 Ad Campaign 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezProenza Schouler Creative Directors
Tim El Kaïm
Tim El KaïmPhotographer
Binx Walton
Binx WaltonModels
Henry Kitcher
Henry KitcherModels
Julia Nobis
Julia NobisModels
& Mica Argañaraz
& Mica ArgañarazModels
Charlotte Collet 
Charlotte Collet Stylist
Ramona Eschbach
Ramona EschbachHair
Emi Kaneko
Emi KanekoMakeup
Ashley Brokaw 
Ashley Brokaw Casting Director

Tags

model in pleated olive dresspleated olive dressolive dressdressmodel posing

Description

This image from the Proenza Schouler Fall 2025 ad campaign features a model captured by photographer Tim El Kaïm. The model wears a long, pleated olive dress while posing between a wooden door frame and a slatted partition. The composition employs warm lighting and rich wood-toned surroundings, highlighting the texture and drape of the garment. Styled by Charlotte Collet with hair by Ramona Eschbach and makeup by Emi Kaneko, the frame integrates typography displaying the brand name across the top and bottom.

Style

Editorial, Vertical, Warm

Industries

Luxury Fashion Houses

Color

Olive (100%)

Background

Wood Texture

Context

Advertising Campaign