Proenza Schouler Fall 2025 Ad Campaign 2025

Description

This fashion editorial image from the Proenza Schouler Fall 2025 ad campaign was photographed by Tim El Kaïm with creative direction by Jack McCollough and Lazaro Hernandez. The model stands in an interior setting featuring textured stone walls, warm wood flooring, and a minimalist bench. She wears a long black dress adorned with a white and red floral print, featuring an integrated cape-like drape over one shoulder. She holds a small, structured red clutch in her left hand and wears white pointed slingback shoes. The styling is completed by Charlotte Collet, with hair by Ramona Eschbach and makeup by Emi Kaneko.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign