Proenza Schouler
S/S 2026 Campaign
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Feb 2026
The Proenza Schouler S/S 2026 campaign leans into a minimalist editorial aesthetic, defined by clean compositions and an emphasis on sculptural garment textures. Captured by photographer Senta Simond, the series utilizes soft natural light and a restrained, neutral color palette to highlight the collection's focus on modern tailoring and intricate fabric details. Creative direction is led by Rachel Scott, with art direction provided by Rana Toofanian, crafting a visual language that remains consistent across both studio and concrete environments. The imagery, which frequently features model Caitlin Soetendal, relies on analogue film techniques to achieve its tactile quality, blending candid portraiture with precise, structured framing.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
White Seamless
Advertising Campaign
