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  • ·Proenza Schouler fall campaign portrait by Tim El Kaim
BrandProenza Schouler
ProjectFall 2025 Ad Campaign
Model seated on a white sofa wearing a black and white patterned shirt against a window showing snow outdoors.

Proenza Schouler Fall 2025 Ad Campaign 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezProenza Schouler Creative Directors
Tim El Kaïm
Tim El KaïmPhotographer
Binx Walton
Binx WaltonModels
Henry Kitcher
Henry KitcherModels
Julia Nobis
Julia NobisModels
& Mica Argañaraz
& Mica ArgañarazModels
Charlotte Collet 
Charlotte Collet Stylist
Ramona Eschbach
Ramona EschbachHair
Emi Kaneko
Emi KanekoMakeup
Ashley Brokaw 
Ashley Brokaw Casting Director

Tags

man seated on sofaman seatedman on sofaseated manblack and white patterned shirtpatterned shirtshirt

Description

This portrait from the Proenza Schouler fall ad campaign was photographed by Tim El Kaim. A model is seated on a plush white sofa, wearing a dark patterned long-sleeve shirt with distinct contrasting stripes. The background features a large window framing a snowy outdoor landscape with rocks and branches. Natural daylight streams into the interior, casting dynamic shadows across the scene. The styling and composition emphasize a clean, modern aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Hotel Room

Context

Advertising Campaign