Proenza Schouler Fall 2025 Ad Campaign 2025

Description

Captured for Proenza Schouler's Fall 2025 ad campaign, this portrait features a model seated comfortably in a modern white armchair with wooden framing. The subject wears a voluminous, dark brown textured coat layered over darker garments, accessorized with black gloves and a striking red cylindrical clutch held across the lap. One hand rests behind the head in a relaxed, composed pose. The background includes warm wood paneling, creating a rich contrast against the crisp white seating. Photographed by Tim El Kaïm with creative direction by Jack McCollough and Lazaro Hernandez, the image showcases strong textures, tactile fabrics, and an intimate indoor setting.

Style

Vertical, Commercial, Earthy, Tactile

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign