Proenza Schouler: AI Concept
Brand
Date
Aug 2025
Description
Proenza Schouler presents an exploration of seasonal design through a series of AI-generated concepts developed by Slate Studios. The project frames the brand's latest collection within architectural environments, utilizing digital art techniques to place tailored silhouettes against stark, urban-inspired backdrops. Across the visuals, the imagery leans into editorial aesthetics, employing high-contrast flash photography to create sharp shadows and a tactile focus on fabric textures. The concepts feature structured leather accessories and knitwear, set against elements like polished marble, curved furniture, and minimalist stone facades.
Style
Editorial, Vertical
Techniques
Flash, AI Image Generation
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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