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BrandProenza Schouler
ProjectFall 2025 Ad Campaign
Model in olive green coat leaning against wooden slats with dark interior background

Proenza Schouler Fall 2025 Ad Campaign 2025

Associated creatives

Jack McCollough + Lazaro Hernandez
Jack McCollough + Lazaro HernandezProenza Schouler Creative Directors
Tim El Kaïm
Tim El KaïmPhotographer
Binx Walton
Binx WaltonModels
Henry Kitcher
Henry KitcherModels
Julia Nobis
Julia NobisModels
& Mica Argañaraz
& Mica ArgañarazModels
Charlotte Collet 
Charlotte Collet Stylist
Ramona Eschbach
Ramona EschbachHair
Emi Kaneko
Emi KanekoMakeup
Ashley Brokaw 
Ashley Brokaw Casting Director

Tags

model in olive green coatolive green coatgreen coatcoatwoman leaning against wooden wallwomandark handbaghandbag

Description

This portrait from the Proenza Schouler Fall 2025 ad campaign features a model posing inside a warm wooden interior. The subject wears a long olive green coat paired with dark hosiery and footwear, holding a dark structured handbag. The scene is lit with warm directional lighting against rich wooden paneling and slatted doors, creating an intimate, atmospheric mood. Tim El Kaïm photographed the campaign, with styling by Charlotte Collet.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Olive (70%)
Jet Black (30%)

Background

Wood Texture

Context

Advertising Campaign