Oroton: The Atelier: Compositions

Jan 2025

Oroton presents The Atelier: Compositions, a fashion campaign video that highlights the label's latest range of luxury leather handbags. The production features a series of structured shoulder bags and slouchy silhouettes, styled alongside tailored suede jackets and printed accessories. Art directed by YMD Studio, the campaign leans into a minimalist aesthetic, utilizing a clean studio backdrop to draw focus to the tactile qualities of the collection. The visual narrative is punctuated by the interplay of textures, emphasizing wool and leather under natural light. Videography by Jack Younger captures the movement of the pieces, supported by fashion styling from Jessica Steuart-Hoyler and make-up artistry by Kylie O'Toole. The project is delivered as a vertical commercial film.

Vertical, Commercial, Minimalist

Natural light

White Seamless

Advertising Campaign