Oroton
Aw23
Brand
ProjectAw23
Date
Jan 2023
Description
Oroton’s AW23 fashion campaign channels a clean aesthetic, focusing on the tactile quality of the brand's latest leather goods. The project features photography by Jack Birtles and creative direction by Justin Woo, highlighting the structured lines of blazers and handbags against contrasting industrial textures. The series explores a neutral palette through natural light, shifting between close-up portraits of embossed leather and high-angle editorial shots. By pairing polished accessories with weathered outdoor settings, the imagery maintains a sharp, minimalist focus on product design.
Style
Editorial, Horizontal, Clean
Techniques
Natural light
Background
Road
Context
Advertising Campaign
Associated creatives
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