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Brand
Oroton
ProjectThe Art of Being Mum
Woman wearing tortoiseshell glasses carrying a smiling child while holding a light blue handbag against a white background

Oroton The Art of Being Mum 2025

Associated creatives

YMD Studio
YMD StudioCreative Director
Matthew Edwards
Matthew EdwardsDirector
Victoria Zschommler
Victoria ZschommlerPhotographer
Jessica Steuart-Hoyler
Jessica Steuart-HoylerFashion Stylist
Kristin Brett
Kristin BrettMake-up Artist

Tags

woman holding childwoman holding babywoman carrying childmother and childwomanchildturtleneckglassestortoiseshell glasseshoundstooth blazerblazerlight blue handbaghandbagblue handbag

Description

This campaign portrait for Oroton's project The Art of Being Mum features a woman with dark hair wearing tortoiseshell glasses, a dark blue polo top, grey trousers, and an oversized houndstooth blazer draped over her shoulders. She carries a smiling young child who rests against her shoulder while bare feet are visible. In her hand, she holds a structured light blue handbag. Large white typography reading The Art of Being Mum is overlaid across the center of the frame against a clean white backdrop. The composition is captured with soft lighting, highlighting the textures of the apparel and the candid interaction between mother and child.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Navy (50%)
Medium Grey (30%)
Powder Blue (20%)

Background

White Seamless

Context

Advertising Campaign