Oroton

Jan 2023

For their SS 23 collection, "Lure Of Summer," Oroton presents a fashion campaign that leans into a refined coastal aesthetic. Captured by photographer Georges Antoni, the visuals feature a series of high-contrast portraits and accessory-focused stills set against the backdrop of concrete piers and open water. The campaign balances editorial elegance with playful, summer-inspired motifs, often utilising natural light to bring out the textures of leather, woven fabrics, and structured hardware. Creative direction by Justin Woo threads a consistent narrative through the work, highlighting both apparel and accessories, including structured totes and small leather goods. The use of warm, golden hour lighting and clean compositions helps anchor the imagery within a serene, oceanic setting. With talent Natasha Inchley featured in key portrait shots, the campaign employs editorial and commercial techniques to showcase the collection's seasonal versatility.

Warm, Vertical, Commercial

Natural light

Advertising Campaign