Oroton: Lure Of Summer Ss 23

Jan 2023

For their SS 23 campaign, 'Lure Of Summer,' Oroton presents a collection of accessories and apparel set against a coastal backdrop. Captured by photographer Georges Antoni, the series leans into a sun-drenched aesthetic, utilizing natural light to highlight the textures of leather, canvas, and woven materials. The editorial imagery features models on concrete piers and in shallow water, often styled with eclectic nautical props that create a distinct visual narrative. The campaign captures a relaxed, high-end fashion atmosphere across both editorial portraits and commercial product shots. Styling by Justin Woo emphasizes the vibrant red and floral motifs of the garments, complemented by the brand's structured handbags. The project employs a warm, clean editorial style that leans into Golden Hour lighting to bridge the gap between elevated accessory design and playful summer storytelling.

Warm, Vertical, Editorial

Natural light

Ocean

Advertising Campaign