New York Botanical Garden
Brand Identity
Jul 2024
The New York Botanical Garden brand identity project integrates modern graphic interventions with the institution's historic architecture. Developed through a collaboration between Wolff Olins, Sonia Castillo Studio, José de Wal, VEIG BX, and Giacomo Boffo, the work spans environmental signage, editorial layouts, and outdoor commercial campaigns. The design system leverages bold typography and clean, minimalist layouts to update the garden's visual presence. Across these applications, the identity employs a mix of organic graphic blocks and structured grid systems to bridge natural environments with contemporary urban design. The project demonstrates a consistent use of clean, minimalist aesthetics to frame both informational greenhouse displays and large-scale public messaging.
Horizontal, Commercial, Clean
