Barcelona City Council: Brand Identity

Sep 2023

The Barcelona City Council brand identity project serves as a comprehensive visual overhaul, integrating contemporary graphic design into the fabric of urban public spaces. The work balances clean, minimalist typographic hierarchies with vibrant geometric street interventions, documented through a mix of aerial footage and editorial photography. Creative contributors Arauna Studio, Gunter Piekarski, José de Wal, Nine.SixThree, and UnitedUs developed a system that extends from printed editorial posters to large-scale municipal pavement markings. The project utilizes clean, high-contrast layouts and geometric patterns to redefine the city's visual presence, capturing the intersection of historical architecture and modern urban renewal.

Horizontal, Commercial, Clean

Advertising Campaign