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BrandNew York Botanical Garden
ProjectBrand Identity
A rectangular billboard displaying bold typography saying Nature or Nowhere in orange, pink, and purple against a concrete and green foliage background.

New York Botanical Garden Brand Identity 2024

Associated creatives

Wolff Olins
Wolff OlinsGraphic Design
Sonia Castillo Studio
Sonia Castillo StudioGraphic Design
José de Wal
José de WalGraphic Design
VEIG BX
VEIG BXGraphic Design
Giacomo Boffo
Giacomo BoffoGraphic Design

Tags

brand identity billboardbillboard signbrand identitybillboardsign

Description

This outdoor billboard features a striking brand identity design for the New York Botanical Garden created by Wolff Olins, Sonia Castillo Studio, José de Wal, VEIG BX, and Giacomo Boffo. The rectangular sign displays abstract organic color blocks in vibrant shades of orange, pink, and purple, overlaid with bold serif typography reading "NATURE OR NOWHERE" and the NYBG logo. Additional informational text and scheduling details appear in small print in the upper and lower corners. The billboard is mounted on metal poles against a weathered concrete wall, with lush green foliage framing the top and sides of the display.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Background

Street

Context

Out of Home (OOH)