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A rectangular billboard displaying bold typography saying Nature or Nowhere in orange, pink, and purple against a concrete and green foliage background.

New York Botanical Garden Brand Identity 2024

About

This outdoor billboard features a striking brand identity design for the New York Botanical Garden created by Wolff Olins, Sonia Castillo Studio, José de Wal, VEIG BX, and Giacomo Boffo. The rectangular sign displays abstract organic color blocks in vibrant shades of orange, pink, and purple, overlaid with bold serif typography reading "NATURE OR NOWHERE" and the NYBG logo. Additional informational text and scheduling details appear in small print in the upper and lower corners. The billboard is mounted on metal poles against a weathered concrete wall, with lush green foliage framing the top and sides of the display.

Brand

New York Botanical Garden

Project

New York Botanical Garden Brand Identity 2024

Keywords

brand identity billboardbillboard signbrand identitybillboardsign

Credits

Wolff Olins
Graphic Design
Sonia Castillo Studio
Graphic Design
José de Wal
Graphic Design
VEIG BX
Graphic Design
Giacomo Boffo
Graphic Design

Styles

HorizontalCommercialCleanGraphic

Techniques

Typography

Background

Street

Context

Out of Home (OOH)