Brand Identity 2024

Description

This image showcases a brand identity project for the New York Botanical Garden, featuring a vibrant green magazine titled Garden Sprouts resting on textured stone patio pavers filled with small green moss growths. The magazine cover displays bold typography, a yellow graphic block, and an illustration of a snail. On the left side of the split composition, a bold black panel features large white serif typography reading The Edit Vol. 145. The composition combines natural outdoor elements with clean graphic design styling, realized through collaborations involving Wolff Olins, Sonia Castillo Studio, José de Wal, VEIG BX, and Giacomo Boffo.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography

Color

Background

Stone Texture

Context

Advertising Campaign, Editorial