The RaDD
Brand Identity
Apr 2022
The brand identity for The RaDD encompasses a wide-reaching visual system that spans from OOH advertising and environmental signage to digital motion graphics and editorial design. The project utilizes a rigorous, grid-based approach to layout, anchored by custom typography and a distinct palette that shifts between high-contrast monochromatic themes and soft, earthy pastels. The work, which features contributions from Mubien, Joanie Brisebois, Giacomo Boffo, Studio Work, and Playtype, leans into modular design principles. Motion graphics and interactive web layouts integrate fluid, organic forms with precise UI elements, while print components utilize editorial photography and bold, sans-serif lettering to create a cohesive brand language across diverse touchpoints.
Clean, Horizontal, Commercial
