ProjectBrand Identity
New York Botanical Garden Brand Identity 2024
Associated creatives
Tags
Description
A wide shot of a large urban outdoor billboard displaying a commercial fashion brand identity campaign for New York Botanical Garden. The billboard features multiple panels displaying clean typography alongside portrait imagery of models in outerwear. In the foreground, a city street pavement runs horizontally across the lower frame with a blurred pedestrian walking past. The scene is captured in natural daylight with a neutral grey sky above.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Color
Charcoal (50%)
Pure White (50%)
Background
Street
Context
Out of Home (OOH)