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Exterior facade of the Enid A. Haupt Conservatory with white classical architecture, arched windows, and bold typographic window posters.

New York Botanical Garden Brand Identity 2024

About

The exterior facade of the Enid A. Haupt Conservatory features grand white neoclassical architecture with arched windows, Corinthian pilasters, and intricate moldings under natural daylight. Large vertical typographic panels in colored frames display bold lettering across the lower windows of the symmetrical entrance. The crisp composition highlights the historic glasshouse structure combined with modern graphic brand interventions.

Brand

Project

Keywords

Credits

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Techniques

Background

Civic Building

Context

Advertising Campaign