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BrandNew York Botanical Garden
ProjectBrand Identity
Exterior facade of the Enid A. Haupt Conservatory with white classical architecture, arched windows, and bold typographic window posters.

New York Botanical Garden Brand Identity 2024

Associated creatives

Wolff Olins
Wolff OlinsGraphic Design
Sonia Castillo Studio
Sonia Castillo StudioGraphic Design
José de Wal
José de WalGraphic Design
VEIG BX
VEIG BXGraphic Design
Giacomo Boffo
Giacomo BoffoGraphic Design

Tags

conservatory exteriorconservatory buildingbuilding exteriorneoclassical architecturehistoric glasshousearchitectural facade

Description

The exterior facade of the Enid A. Haupt Conservatory features grand white neoclassical architecture with arched windows, Corinthian pilasters, and intricate moldings under natural daylight. Large vertical typographic panels in colored frames display bold lettering across the lower windows of the symmetrical entrance. The crisp composition highlights the historic glasshouse structure combined with modern graphic brand interventions.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Pure White (70%)
Charcoal (30%)

Background

Civic Building

Context

Advertising Campaign